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An Exhibition by Iva Kirova

Whatever! Whatever! Whatever! How much is too much, when does Whatever transform from a response, necessary for sustaining one’s sanity in the face of everyday problems, into total apathy?

The exhibition WHATEVEREST positions itself on the elusive border between private and public, searching for the fine balance between ignorance and action. It examines the symbol of the Bulgarian mountain both as a place of isolation and a trigger for political change.

Reflecting on the messy processes of individual growth and social transformations, the artist adopts a personal approach by showing archival photos of herself in the mountains, keepsakes and records of hikes. The temporal and spatial parameters of those experiences dissolve into repetition, defying a start and end point. Failure is embraced as a possibility for rethinking the importance of a goal and the movement towards it.

Iva Kirova is born in 1989, Sofia, Bulgaria. In 2012, she graduated from New Bulgarian University in the department of Visual Arts with focus on Photography. Iva graduated from the Master Program “Public Art and New Artistic Strategies” at the Bauhaus-Universität Weimar in 2014. In her artistic practice, Iva uses different media, producing site-specific temporary interventions. Her work focuses on repetition, remembrance and the possibilities of overcoming inherited rigid perceptions. Since 2015, Iva is working in the artist collective FREIZEIT, comprised of four international artists from Bulgaria, Germany, the United States, and Iran. Their work deals with the intersection between art, architecture and the city and includes performances, installations and site-specific interventions in public space. FREIZEIT artistic strategy consists of mining urban processes and inserting themselves into them, both openly and covertly. This is manifested in the act of adopting alter-egos, often times city players with power, agency, and capital.

The exhibition WHATEVEREST is part of Plan for action # 3, project by The Fridge.
The project Plan for Action consists of a series of exhibitions by different authors, who explore art as a completely free and therefore responsible act.
The exhibitions do not have a common title, motto, statement or slogan, as usually required by most administratively or institutionally organized art events seeking to promote the contemporary art. The exhibitions do not have a curator. Instead they include an open platform for discussion between the author and the audience. The project aims to concentrate energy and efforts on observing the artistic scene that develops itself into an independent but coherent environment.

Supported by Gaudenz B. Ruf Award.

11 – 22 May  2017

The Fridge, 6-B General Parensov str., Sofia