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An Exhibition by Natalia Yordanova

Made out of material and essence, she remains a soul somewhere within an interception between physical and transitory/ fleeting/ multi-projecting/ interchangeable/ ubiquitous presence, immaterial and solid/ direct/ objectified/ verbal/ tangible/ corporeal/ substantive/ fleshy.
“…she was born before her mother
she had a life, just like you.
She had a physical appearance –
a human body .
She had friends, house,
she had a basketball.
She was using money…
…Undergoing the consequences of the human kind endeavour.
When our actions were increasingly mediated by data.”
You are she, we are she.
Blue is the warmest colour on Blu-ray
blue on Facebook, Twitter and LinkedIn
choosing for their brand value.
Blue splashing on your face,
blue hard to print,
to become an object
of the image
predating the object.
The artist is digitally present in an online performance, exploring the prospective alteration of patterns in eye contact. It’s adapted for its institutional appearance whereas the performing body in lacking conscious participation in the real. Contextualizing the surrounding physical matter, it gives a key for their locating . They address and acknowledge this same realm, with interfaces have been successfully sold before we even remember.
A language heretofore yet adopted and utilized.
Memory becomes collected and filtered. It has an expiration date. North/ south/ or digital, you can engage in the digital appearance through a real-time streaming.
She can.

Natalia Jordanova, born in 1991, Sofia, Bulgaria. Currently lives in The Hague, The Netherlands.
Graduated with BA in Photography from National Academy of Theater and Film Arts, Sofia, 2013.

More information at

HYPER SELF – YOU ARE SHE, WE ARE SHE is part of Plan for Action # 3 project by The Fridge. Plan for Action consists of a series of exhibitions by different authors, who explore art as a completely free and therefore responsible act. The exhibitions do not have a common title, motto, statement or slogan, as usually required by most administratively or institutionally organized art events seeking to promote the contemporary art. The exhibitions do not have a curator. Instead they include an open platform for discussion between the author and the audience. The project aims to concentrate energy and efforts on observing the artistic scene that develops itself into an independent but coherent environment.

Supported by Gaudenz B. Ruf Award in partnership with “Culture Centre of Sofia University” and “Union of Bulgarian Artists – UBA”

29 December 2015 – 14 January 2016

The Fridge, 8 Madrid Blvd., Sofia