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An Exhibition by Georgi Dimitrov

If we stop for a while, we will notice that there are plenty of objects in our closest vicinity whose dismission will optimise our consumption. the material periphery which we industriously build around us completely occupies our thoughts and actions. it becomes our essential cause of life as it creates an illusionary sense for security and comfort. the truth, however, is that the more we rely on this system of artificial extensions, the farther away we stand from our real selves. we constantly lose contact with our inner world and perish due to the distractive noise that this system produces. all virtues of mankind disappear into a man-made void of vanity.

The blind adoption of neoliberal values throughout the years of the so called transition has led to a striking and sometimes frustrating absence of consumer culture in the bulgarian society. this absence could be compensated only through the regular materialisation of diverse educational projects. it is necessary to develop a long-term strategy for education and culture. our society will start taking adequate decisions, only when it achieves the required level of cultural maturity. therefore, the people involved in art production and distribution hold a unique social responsibility. art should not only reflect on current social trends, but must also act as a sustainable corrective to these trends when it is needed.

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Systematic Reduction is part of Plan for Action # 1 project by The Fridge. Plan for Action consists of a series of exhibitions by different authors, who explore art as a completely free and therefore responsible act. The exhibitions do not have a common title, motto, statement or slogan, as usually required by most administratively or institutionally organized art events seeking to promote the contemporary art. The exhibitions do not have a curator. Instead they include an open platform for discussion between the author and the audience. The project aims to concentrate energy and efforts on observing the artistic scene that develops itself into an independent but coherent environment.

Supported by Gaudenz B. Ruf Award.

16 April – 2 May 2014

The Fridge, 8 Madrid Blvd., Sofia